Solva Trend Engine
Week of Nov 9. Every format is scored out of 100 for signal (how many trend trackers report it), freshness and fit with supplement products.
90/100
What it is: A confident, beat-cut montage of an everyday routine, with one line of self-care text.
Best for: Collagen, greens, protein, beauty gummies
Reported by NewEngen, Postdom, NapoleonCat · latest Nov 6
82/100
What it is: A before-and-after cut that lands on the beat drop. The product glows up: powder becomes a drink.
Best for: Greens, electrolytes, effervescents, powders
Reported by Later, Postdom · latest Nov 2
82/100
What it is: An anonymous, oddly specific text calls out a habit, signed "-A", over the product.
Best for: Hydration, protein, greens, adaptogens
Reported by Later, SocialBee · latest Nov 5
74/100
What it is: A plain "before" frame hard-cuts on the "it's time" cue to a holiday-styled "after".
Best for: Any product, gift sets (Nov to Dec)
Reported by NewEngen, Postdom · latest Nov 8
72/100
What it is: Three or four one-second "no" moments, then a longer "yes" payoff with the product.
Best for: Hydration, greens, protein, functional drinks
Reported by NewEngen · latest Nov 6
64/100
What it is: Products are handed into frame one at a time, each with an "add to cart" text reaction.
Best for: Multi-flavor lines, bundles
Reported by NewEngen · latest Nov 6
64/100
What it is: A maître d'-style presentation of a product for a specific person, built to get tagged.
Best for: Gift-friendly jars and tins (Nov to Dec)
Reported by NewEngen · latest Nov 6
64/100
What it is: Instead of doomscrolling, a cozy stack of screen-free moments, with the product as one of them.
Best for: Adaptogens, evening gummies, teas
Reported by SocialBee · latest Nov 5
56/100
What it is: A routine where an on-screen percentage climbs from 0% to 100% with each step.
Best for: Routine products: gummies, collagen, greens
Reported by Later · latest Oct 30
46/100
What it is: The product giant-sized in a real-looking city, or striding through a crosswalk like the main character.
Best for: Stick packs, cans, boxes, tins
Reported by NewEngen · evergreen
Signal (40): how many independent trend trackers report the format in the last 45 days.
Freshness (30): how recently it was reported.
Fit (30): how many supplement product types it suits.
The score ranks formats. It doesn't predict views or sales.
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